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How to Calculate Your Marketing Budget

Marketing and advertising are a crucial part of driving your company’s growth and expansion. Determining how much money to spend in these arenas can often be a daunting task for a small business owner. Spend too little and you risk stalling your business, spend too much and you can eat away at your profit margins. How to Calculate Your Marketing Budget Percentage of Gross Revenue Setting a marketing budget as a percentage of your gross revenue is the most commonly used method for...

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